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Glasgow’s Darwin Brand Consultants launch new website
ShareDarwin Brand Consultants welcomes you to our new website. We would love to hear what your current branding and marketing challenges are and help you achieve your goals. As a friendly and...
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The Battle of the Brands
ShareEveryone wants to be part of a business that matters, one which is recognisable with a strong brand image, but it’s thirsty work! There are some huge-hitting companies out there – real powerhouses...
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Branding Top Tips to make sure your business stands-out
Share Every successful business and its brand expects to evolve and grow within its first couple of years of existence. What may have started out as the perfect branding for your start-up business may...
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What is branding and how can it benefit your business?
ShareThere are many misconceptions about what branding is and what it isn’t. First off, let’s get that picture of a sizzling hot poker stamping a name against a cow’s backside out your mind. It’s not a...
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5 Ways to Lower Costs, Raise Awareness of Your Company and Increase Profits
ShareRaising your company’s awareness can put you in front of more prospects who are ready to buy. The more people who know about you and what you offer, the better your chances of success. Better...
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When Is It Time to Rebrand Your Business?
ShareDarwin Brand Consultants provides advice about strategic branding and the most effective time to rebrand. A brand audit is essential as well as a critical review of the marketing strategy. Most...
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5 Tried and Tested Ways to Big Up your Brand and Build Up your Profits
ShareWhen running a business, branding (or marketing) isn’t always at the forefront of our minds. It should be. How else can you let all those potential customers out there know what you’re selling or...
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Is your brand strong enough to survive in a competitive market?
ShareIn today’s competitive business environment, competition is everywhere. There are thousands of new companies launching innovative brands into the commercial marketplace every month. These new...
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Lack of Brand Awareness is the Enemy of Growth
ShareWhen you are looking to sell more products or services, increase your share of the market, grow your business or even sell your business, then first and foremost your potential customers need to...
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Squeeze the Margins. Discover the Connection Between Increased Profits and...
ShareWhen it comes to increasing profits, branding can make all the difference. It’s a way for a business to make itself unique and desirable in a marketplace crowded with virtually indistinguishable,...
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The Powerful Connection Between Increased Profits and Branding
ShareWhen it comes to increasing profits, branding is a key factor that can make a significant difference. It’s a way for a business to make itself unique in a crowded marketplace. A consistent and...
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Are You Committing The 7 Deadly Sins Of Awful Branding?
ShareEvery successful business evolves and grows within its first couple of years. Progress does not come alone, however. What may have started out as the perfect branding for your then fledgling...
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How the Right Type of Branding Helps You Attract More of the Right Type of...
ShareNot every client is ideal for your business. In some cases the client may have the wrong expectation of what you will deliver, and at other times, like an off-the-peg suit chosen for all the wrong...
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8 Effective Ways To Generate More Profit through More Impactful Branding
ShareThe ultimate goal of any business is to increase profits. One way to do this is to generate more sales. Sometimes businesses depend on one or two sources of leads, however this can quite often put...
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If Everybody Looked the Same
ShareDo you remember the song ‘If Everybody Looked the Same’ by Groove Armada? Good tune. It surfaced on my iphone in the car this morning and got me thinking. When I meet prospective clients for the...
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Build a Better Image, Build Better Business
ShareThe image that you project of your business packs a lot of power. So much power it could be said that it controls your future. In our increasingly image-conscious, visually aware world it’s never...
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Evolve Your Business Or It Will Die
ShareEvery business and brand has to respond to change, especially in these turbulent times. The great scientist Charles Darwin once said: “It is not the strongest of the species that survive, nor the...
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Do Brands Matter for SMEs?
ShareThis is a question I am asked time and time again from many of my SME clients. The short answer is yes, without a doubt. Only one company can be the cheapest, the others have to use branding. The...
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Is Your Business Getting The Brand Recognition It Deserves?
ShareHaving a strong brand identity is at the foundation of getting recognised in any competitive marketplace. No amount of marketing, price-slashing or merchandising will result in consistent results...
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Why Branding is more effective as a sales generate than telemarketing
ShareEstablishing a trusted and distinctive brand is a far better way to reach potential customers, as well as retaining the ones you already have, than simply paying a tele-marketing firm to ring...
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